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For the launch of Free Mobile, Xavier Niel has the luxury not to buy
(for the moment) of advertising space.
Playing on the lack of information with users and the media, it has fueled the rumor and the famous buzz as desired. A successful and profitable operation since according to various estimates, such a campaign in the traditional circuit would have cost over $ 7 million to the operator.
Source : http://lentreprise.lexpress.fr/publicite-et-communication/comment-faire-du-buzz-avec-un-budget-a-partir-de-1-000-euros_30819.htmlDetails